The refreshed visual identity and messaging capture the team’s sophisticated approach and belief in humanizing investment banking and the engagement process.
TYSONS, VA (December 1, 2021) – Ascend Capital Group (“Ascend”), a middle-market investment banking firm providing buy-side and sell-side advisory services, announced today the launch of its new brand identity that better aligns with the firm’s commitment to thinking outside the transaction to the people behind it.
“We founded Ascend with the vision of creating a new paradigm in M&A,” said Eric Parekh, Managing Director at Ascend. “One that humanizes investment banking and places a high value on leading with integrity, maintaining good relationships, and simply doing the right thing…all while driving value with a sophisticated, data-driven approach.”
Ascend specializes in providing tailored M&A advisory services to high-growth companies and institutional investors within the software and business services industries. Recent transactions include Municode’s acquisition by CivicPlus and Fidelity Building Services’ acquisition of AIR Technologies.
On his experience with Ascend, Eric Grant, Municode President and Chief Executive Officer, said, “We wanted to be confident that we were doing the right thing for our business, our clients, and most importantly, our people. Ascend’s people-first philosophy was the perfect fit for us. They not only understood how to position us in the market to ensure an exceptional outcome, but also that the number one priority was finding a partner who respected and valued our team.”
Ascend’s new look and website are designed to reinforce the team’s focus on putting people first and driving data-driven processes. “Today marks another exciting milestone in our firm’s history,” added DJ Palmer, Director at Ascend. “The rebrand further exemplifies our commitment to providing an exceptional level of personal and professional service to our clients.”
“We love what we do and are thankful for our team, partnerships, and clients who have joined us on this journey,” said Thien Van Tran, Vice President at Ascend. “The modernization of our brand and website better reflects our position in the industry and the value we bring to market.”
To learn more about Ascend and view the website, go to ascendcg.com.
MiddleM Creative, a creative services firm focused on middle-market private equity and investment banking firms, provided branding, marketing, and creative services.