DJ Palmer provides tips on keeping subscription customers engaged and connected.
December 16, 2020—For subscription-based businesses like SaaS companies, reducing churn is key to improving revenue. Customer churn is the percentage of customers that stopped using a company’s product or service during a specific time frame. This percentage gives perspective into a business’s customer retention, which is an important factor in defining success especially as companies look to go to market.
Forbes features our own DJ Palmer as he provides perspectives on leveraging customer success roadmaps to improve retention and reduce churn.
Click here to read the full article entitled “14 Smart And Simple Ways To Reduce Churn In Your Online Subscription Service.”