Ascend Featured in Forbes on Reducing Churn in Online Subscription-Based Models

DJ Palmer provides tips on keeping subscription customers engaged and connected.

December 16, 2020—For subscription-based businesses like SaaS companies, reducing churn is key to improving revenue. Customer churn is the percentage of customers that stopped using a company’s product or service during a specific time frame. This percentage gives perspective into a business’s customer retention, which is an important factor in defining success especially as companies look to go to market.

Forbes features our own DJ Palmer as he provides perspectives on leveraging customer success roadmaps to improve retention and reduce churn.

Click here to read the full article entitled “14 Smart And Simple Ways To Reduce Churn In Your Online Subscription Service.”

Contact

Douglas Palmer, Jr. (“DJ”)

dpalmer@ascendcg.com | 703.509.2845

Churn is usually an issue with product, pricing or customer success. For subscription services such as software or e-commerce, customer success is often the culprit. Businesses should have a roadmap that carries a customer from onboarding and implementation to their first success using the product. Regular touch points beyond that first success are critical to retention and customer stickiness.

Next Up:

Our News

Ascend Advises Aercon in its Acquisition by Ambient Enterprises

May 21, 2024

In the News, Our News

Ascend Capital Group Spearheads Strategic Acquisition of RecDesk by Clubessential Holdings

May 16, 2024

Our News

Ascend Capital Group Welcomes Mike LoPresti as New Investment Banking Analyst

May 14, 2024