Flipping the Definition of Success: "The Go-Giver"

For our inaugural Ascend BookNotes series, we share a brief takeaway from the book “The Go-Giver” as we learn five compelling ways to better define achievement in our lives.

By Eric Parekh  |  April 27, 2022

In our inaugural post for Ascend’s new BookNotes Series, I am delighted to share this summary of a book that completely aligns with Ascend’s values and approach. In “The Go-Giver” by Bob Burg and John David Mann, I gained valuable insight into a better definition for what we mean when we say successful. I always try to look for something of value to help me improve as a person—to be a better husband, father, business leader—and this book doesn’t disappoint.

The Go-Giver is a parable written about a young executive who is searching for the path to success. He meets a sage who flips conventional wisdom on its head and says success is actually driven by how much value you contribute to others. The sage lives by five laws of success that he teaches to the young man:

  • THE LAW OF VALUE: Your true worth is determined by how much more you give in value than you take in payment.
  • THE LAW OF COMPENSATION: Your income is determined by how many people you serve and how well you serve them.
  • THE LAW OF INFLUENCE: Your influence is determined by how abundantly you place other people’s interests first.
  • THE LAW OF AUTHENTICITY: The most valuable gift you have to offer is yourself.
  • THE LAW OF RECEPTIVITY: The key to effective giving is to stay open to receiving.

Your influence is determined by how abundantly you place other people’s interests first.

Bottom Line Takeaway

This quick read will challenge the way you think about life achievements. True success comes by serving others well—and the more value you create for others and add to their lives, the more successful you will become. At Ascend, we believe in taking a long-term view in the relationships we form. I challenge you to welcome these five laws of success and watch how they transform your personal and professional relationships.

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